One question I get asked a lot over on Instagram, is how to grow a blog when you’re starting from scratch. I’ve been doing this for nearly a year now and I am still learning new strategies as I go along. But here’s what’s worked best for me since beginning my blogging journey.
Create Original Content
I honestly believe this is the most important to step to growing a blog. Whether you’re putting out your own unique twist on a post, sharing controversial topics or expressing a new personal style – add something original.
In an ideal world you will want to post this original content consistently. As it currently stands I post three times a week on my blog, daily over on my Instagram and I also send out a newsletter…sign up here!
Consistency Is Key
I feel as if consistency is overlooked massively. Personally, when I’m consistent with my blog and Instagram I notice a huge difference in my growth – compared to a week where I post inconsistently. Here are just a few of the advantages:
Build Reputation: As a blogger, you ideally want to build your reputation as someone who is serious about their blog and content. Being consistent will help show your passion across the board and create a base of loyal readers.
Maintain The Message: Behind your blog, you most likely have a message you’re wanting to portray. Whether this is stand out obvious or not, there should always be a purpose behind each of your posts. In order to maintain this message and purpose, you will need to be consistent.
Stay Relevant: Being consistent will help you stay relevant, and be the talk of the town. Take this for example: If you were to disappear for a few months, you’re most likely going to have a lot of your audience disappear too.
So my best tip for staying consistent? Pre-plan and batch task everything. If you know you’re working full time next week with a ton of social events in between, then pre plan. Take outfit pictures the week before, pre-write blog posts, schedule tweets – the list goes on. My point is, you need to be ahead of the game if you want to stay relevant.
Start A Series
I remember once watching a Gary Vee video on the importance of starting a series, and ever since I felt inspired to start. I actually have multiple series running on my blog currently and they tend to perform best in terms of engagement and views. A series allows for binge-worthy content. By this I mean, you will most likely keep your readers on your blog for longer. Why? Because if they’re gaining from one post, they’re most likely going to search for the next post. You’re ultimately establishing yourself as an ‘expert’ and people are going to be intrigued to find out more. Each episode needs to stand out on its own, however having a set theme across a series will encourage new readers to turn into loyal readers.
Another great way to play on this is to have a set day/time you upload an episode of the series. For example ‘Monday at 6pm’. This will encourage people to come back to your blog every Monday evening, similar to when we tune into Love Island at 9pm every night.
One series I run on here is Female Founder Friday. Every Friday I share a purposeful interview from self made business owners, to freelance photographers to full time bloggers. Check it out here!
First of all, if you’re not already on twitter, make an account! I’ve met so many amazing girls through this social. Not only this but there are some real life angels that run Blogger RT accounts on twitter. If you’ve not heard of these before, here’s a quick summary of how they work…
Let’s you’ve written a fab blog post, and you need a little help in terms of promotion? Tag a Blogger RT account, or use their hashtag (each account has their own set of rules). But yes, it’s that simple. The account then kindly retweets your post and you have the potential to reach hundreds of new eyes.
A big shout out to these amazing accounts who are constantly helping myself and other bloggers grow on the daily:
It’s important to remember that twitter is a social platform. As much as it can be used for promoting posts make sure you have a healthy balance of networking to avoid spamming your followers. I tend to push out around 3-5 promotional tweets over the course of a day. A great app to use for promotional tweets is Buffer – the app allows you to schedule up to ten free tweets everyday! If you’re interested in learning more about promotion and getting paid I recommend checking out this video!
Add To The Conversation
Discover and explore new blogs within your niche and have a read. If you’re feeling engaged, leave a head turning comment. The intention of this is to put your name out there, and to engage with other bloggers. Show you can add a valuable contribution to the conversation.
I recommend giving yourself an hour a day, or a few hours a week (depending on your lifestyle) to do this.
But how do you write a ‘head-turning’ comment?
- Greet: First of all you want to greet the blogger by their first name. For example: ‘Hiya Ellie’.
- Compliment: What did you learn or what was your favourite section?
- Add to the conversation: Do you have a different perspective? Or opinion? Do you know of a free resource that could compliment the post? E.G An iPhone app.
- Thank you: Thank them for writing a helpful post, and be sure to let them know if you’re going to be sharing or following.
This strategy has personally worked magic for me. I believe if your name and picture is out there, people are more likely to click because they’re seeing you more often – making you memorable and recognisable. Not only this, but you’re able to discover some amazing new bloggers and potentially form friendships.