We’re coming up to May next month, which means I’ve nearly been in this industry for an entire YEAR. One thing is for sure…this past year has gone bloody quick! But back to the point, today I wanted to share what I’ve learnt from being a blogger and tips you can put into action going forward yourself. Let’s chat about the controversy of money, invoices and getting paid on time. Why consistent self-promotion is key and how your mindset can ultimately make or break you.
I feel as if this is one of those topics that doesn’t get spoken about enough. It seems to be quite a sensitive topic with secretivity around it. I’m not entirely sure why but in my opinion there is enough success to go around for everyone and I just wanted to share some information that I wish I knew when starting out.
How do bloggers make money?
First things first, let’s clear up the misconception that you need to have X amount of followers before you can start making money. Truth is, I started making a little bit of money from having just around 1,000 followers. As long as your content is good and you can show you have an influence on others that’s the main thing. If you’re going to focus on any number in this industry make it your engagement rate.
I’ve previously worked with brands such as Topshop, ISAWITFIRST and Dermalogica and my current combined social following is 3.2k. If that doesn’t speak volumes to you, I don’t know what will! So here’s how you can make money as a blogger…
Sponsorships: This can come in many forms but the most popular is sponsored blog posts. For example: a haircare brand asks the blogger to write a review on their blog for a fixed rate. The brand and the blogger will agree to the length of content, the number of product images etc.
Affiliate marketing: As a blogger you have complete control over which products you promote as an affiliate. When a blog post is written, the blogger can directly link a product they have talked about. If a viewer is to click through this link and make a purchase the blogger will make a very small commission. This is no way affects the user experience.
Digital products:You can sell digital products within your niche such as: e-books, online courses, Lightroom presets, customizable templates, Instagram stories highlight icons, stock imagery, social media planning sheets etc.
Influencer marketing: This is when a brand will contact an influencer or blogger and pay them a rate to promote and advertise a particular product or service. It’s important to note that this style of marketing should always be honest and authentic.
How do you collaborate with brands?
As a new influencer you are going to have to accept that in most cases you will likely to be the person reaching out to the brand, rather than the brand reaching out to you. This is completely fine! I’ve definitely secured brand deals myself by pitching to brands when I first started out.
It’s important to believe in yourself and the content you can provide as part of a collaboration. I’d recommend creating a PDF showcasing your work, introduce who you are and talk about what you can offer. It’s absolutely key to remember that this collaboration needs to be equally beneficial for yourself as well as the brand.
Another thing to mention is that you need to make sure these brands are organic and fit within your niche. Not only is this going to make your audience respond better to your content but it’s also going to strengthen that brand relationship. This will therefore increase the chance of the brand wanting to collaborate again in the future.
Tips regarding getting paid on time:
Reality is, being a freelancer can have it’s ups and downs. One of the downs that I’m sure a lot of us are familiar with is the struggle with getting paid on time. Nothing is more frustrating than chasing a late payment!
- Send out professional, clean and easy to read invoices (Canva.com is fab for this). Make sure your invoice includes a professional header, the client’s contact information, project details, a description of services and an updated payment address and email.
- Offer multiple payment options when possible. This way the client can choose the most convenient way to pay – which should ultimately increase the chance of you being paid on time.
- Enforce a payment process. Every client of yours needs to know exactly what happens if they fail to pay on time. Create a simple document that outlines the details that are non-negotiable. It’s also important to integrate this into your collaboration contract.
You’re probably aware that self promotion has got a pretty bad reputation. Is it just me that hears the word and automatically cringes? But let’s be real, this style of marketing can be extremely strategic when used properly. It’s also a MUST if you are wanting to create a profitable blog! Let’s break this down into small manageable sections…
Social Media: My personal favourite strategy is to use social media platforms as this is where a lot of my target audience tend to ‘hang out’. The opportunities to self promote over on your socials are endless. Let’s take Twitter for example: After you’ve written a blog post make sure you’re tagging a couple of RT accounts in your promotional tweets. When the account retweets your tweet you then have the potential to reach hundreds of new eyes. Try it babe!
Networking: You know those events you’ve been invited to? Network with other bloggers and brands! Sell yourself! Perhaps you could arrange a collaboration or two? Just make sure that the people you’re communicating with are actually interested in what you’ll be promoting first.
Consistency: As a blogger you ideally want to build your reputation as someone who is serious about their content. Creating consistent content will help show your passion across the board and create a base of loyal readers. Not only this, staying consistent will help you to stay relevant. The idea is that you want to be the talk of the town whenever possible.
Provide Value: Every time you create a new piece of content, ask yourself what value is this bringing to your audience? Education? Entertainment? Get clear before promoting. Speaking of free value make sure you grab your free pitching email template here!
Believe In Your Content: This is ultimately the most important step! You NEED to be passionate about what you’re promoting. Whether it be a blog post, a service or a product – own it. If you’re trying to promote something that you don’t actually believe in people can see straight through it. Not only this, but you will ruin your credibility as well as the trusted relationship you have created with your audience.
Healthy Balance: It’s important to remember that platforms such as twitter are SOCIAL platforms. As much as it is great to promote posts, make sure you have healthy balance to avoid spamming/annoying your followers. I would recommend scheduling between 3-5 promotional tweets a day from an app such as buffer.
I’m not sugar coating this. Your mindset is the most important factor in achieving your goals and dreams. It’s one of those things you need to work on DAILY. You can quite literally create your dream life through believing in yourself and by showing up every single day. Below is my mini guide to building a positive mindset…
Identify: First of all you need to identify why you are in a negative mindset. Do you let a bad five minutes make you think you’ve had a bad day? Do you have toxic people in your life? Do you have certain beliefs about yourself? Change this.
Journal: This is something I have only recently started and it has changed my life massively. Every morning, get up and write down at least five things you are grateful for. It can be as simple as having a roof over your head, food on your plate or you can dig deeper.
Meditate: Meditation lowers your stress and can also effect your body as well as your mind. If you’re like me and tend to overthink massively then I would recommend getting the app ‘headspace’ – my nan even swears by this. You can choose how long you want to meditate for dependant on your lifestyle – 5 minutes, 10 minutes to 30 minutes.
Affirmations: To keep high positive vibes practice using affirmations. Some examples can be found below.
- I have faith that everything will work out
- I accept myself for who I am
- Money comes to me in abundance easily and frequently
- I attract success by being my authentic self