Creating a personal brand is a long-term strategy that can really pay off. It enables you to develop strong relationships with your audience and potential clients so you don’t have to push sales. To really stand out and make your mark as an entrepreneur you absolutely need to focus on designing a great reputation. So, let’s chat my top four tips for creating a STRONG personal brand…
Show Your Face
First things first, ensure you’re showing your face everywhere to help with building those immediate connections. Start by getting a professional headshot that is consistent throughout your socials and website – this is key! Be realistic, would you book a business coach if you couldn’t see what they looked like and didn’t know anything about them personally? The chances are slim.
Another fantastic strategy to utilise is Instagram Stories. Hop on DAILY to chat to your audience. Whether you’re sharing behind the scenes of a product you’re creating or showing what you’re cooking for dinner – it’s important to consistently share that personal side to your business. People want to get to know the girl behind the screen and daily interaction allows that to happen.
Be Your True Self
Don’t be afraid to showcase your personality. Are you fun, imaginative or perhaps straight to the point and blunt? If you remain authentic you will stand out without even trying. Understand what excites you and transfer this into your brand. Be unapologetically you.
A good starting point would be to think about what sets you apart from the hundreds of other people doing what you are doing. It’s your personal brand. Ask yourself ‘What is it I want to be known for?’
Here are some examples of people who do this unapologetically:
- Gary Vee: Straight to the point, swears and shares inspiring and motivating content.
- Erin Henry: Again straight to the point but has a fun, positive contagious energy that immediately draws you in.
- Vanessa Lau: Completely honest, shares her story about once being a barista which creates that relatability factor.
- Jenna Kutcher: Shows the imperfect side to life. When I think of Jenna I feel like I know her and her family. She shares a lot of behind the scenes content as well as sharing her consistent message about body positivity and self love.
Stick To A Colour Palette
You may have an idea of what you’d like the colour palette for your business to be, but before you set anything in stone you need to keep your target audience in mind. Who is it you’re trying to reach? Which colours would attract this type of client? Sunday Stylings colour palette consists of pink, white, grey, black, nude. It’s neutral and classic with intention.
Not only does a strong colour palette attract dream clients it also helps to create a memorable brand. When you see my face, or my brand element I want the classic colour palette to come to mind. I use this palette consistently throughout my website and Instagram and this is exactly what you should be doing too!
Actionable Advice: If you’re yet to create the perfect colour scheme go ahead and pick the following colours to make your palette…
One bold colour: This is going to be the main colour that you absolutely love and represents your business most. It needs to be memorable and scream your name.
One complimentary colour: Next choose a colour that compliments your bold colour as these will go hand in hand with each other.
One neutral colour: A neutral shade will help ground you colour palette, I personally use light grey for Sunday Stylings.
One dark colour: Now pick a dark colour that can be used for text, remember it needs to be readable. A black is most common and works well with majority of colour palettes.
One light colour: Lastly, a light colour that can be used regularly for backgrounds. Think white, nude etc.
Design A Signature Element
This element is going to become a part of your brand forever and when people see this particular element they’re going to link it to you and your business. When designing, you need to choose something that will help you stand out amongst the crowd.
If you’re not the best with Photoshop then Canva.com is a great free resource to use. For an extra personal touch you could pick an emoji or two that you can consistently use throughout your branding, your Instagram captions, bio, website etc. Choose something brave to stand out amongst the crowd – the idea is that people see this emoji and link it back to you and your business.
Those are just a few things to help you create a strong personal brand, if you want to join the conversation be sure to follow me on Instagram – @stylingsocial