Creating a personal brand is a long-term strategy that can really pay off. It enables you to develop strong relationships with your audience and potential clients so you don’t have to push sales.
To really stand out and make your mark as an entrepreneur you absolutely need to focus on designing a great reputation. So, let’s chat about my top four tips for creating a strong, kick ass personal brand.
Show Your Face
First things first, ensure you’re showing your face everywhere to help with building those immediate connections. Start by getting a professional headshot that is consistent throughout your socials and website – this is key!
Be realistic, would you book a business coach if you couldn’t see what they looked like and didn’t know anything about them personally? The chances are slim.
Another fantastic strategy to utilise is Instagram Stories. Hop on DAILY to chat to your audience. Whether you’re sharing behind the scenes of a product you’re creating or showing what you’re cooking for dinner. It’s important to consistently share the behind the scenes of your business and general life. People want to get to know the girl behind the business and daily interaction allows that to happen.
Be Your Authentic Self
Don’t be afraid to showcase your personality. Are you fun, imaginative or perhaps straight to the point and blunt? If you remain authentic you will stand out without even trying. Understand what excites you and transfer this into your brand. Be unapologetically you.
A good starting point would be to think about what sets you apart from the hundreds of other people doing what you are doing. It’s your personal brand. Ask yourself ‘What is it I want to be known for?’
Here are some examples of people who do this unapologetically:
- Gary Vee: Straight to the point, swears and shares inspiring and motivating content.
- Erin Henry: Has a fun and positive contagious energy that immediately draws you in.
- Vanessa Lau: Completely honest, shares her story about once being a barista which creates that relatability factor.
- Jenna Kutcher: Shows the imperfect side to life. When I think of Jenna I feel like I know her personally. She shares a lot of behind the scenes content as well as sharing her consistent message about body positivity and self love.
Stick To A Colour Palette
You may have an idea of what you’d like the colour palette for your business to be, but before you set anything in stone you need to keep your target audience in mind. Who is it you’re trying to reach? Which colours would attract this type of client? Sunday Stylings colour palette consists of pinks and nudes. It’s neutral and classic with intention.
Top Tip: Use this colour palette consistently throughout your business, your website and your social media platforms.
Design A Signature Element
This element is going to become a part of your brand forever and when people see this particular element they’re going to link it to you and your business. When designing, you need to choose something that will help you stand out amongst the crowd.
If you’re not the best with Photoshop then Canva.com is a great free resource to use. For an extra personal touch you could pick an emoji or two that you can consistently use throughout your Instagram captions, bio, website etc. Choose something unique – the idea is that people see this emoji and link it back to you and your business.
Those are just a few ideas to help you create a strong personal brand, if you want to join the conversation be sure to follow me on Instagram – @sundaystylings