Let me get real with you for a second! Truth is, you NEED an email list. And I get it, you hear everyone and their mum telling you that you need an email list but why?
I’ll break it down for you girl! Firstly, not only does an email list help you stay connected with your readers, but it’s also the guaranteed place where people are going to be craving your content. It’s the number one place where people want to read your advice, take action and one day invest.
Another huge benefit to having an email list is that you have full control! It’s completely yours! Unlike any other social media platform, this marketing tool is completely yours. So let’s dive straight in!
Step 1: Choose your provider
The first step is to choose your mailing list provider. There are so many to choose from but my personal favourite is MailChimp! MailChimp is super user friendly, allows you to send automated emails and is completely free until you’ve accumulated 2000+ subscribers. Pretty cool, right?
From that point on, you can upgrade to a package that is best suited for your list.
Step 2: Sign up
Next you want to create your account. Simply enter in your email, a username and password then click ‘create account’. You will then be prompted to check your email in order to active your account!
Once you’ve activated your account you will be directed to a screen that will ask you to fill out your personal information. You must enter this before you’re able to continue. Simply click ‘save and get started’ when you’re ready.
Step 3: Get familiar with the dashboard
At the top of the page, you’ll see a menu with several links. Here’s a brief summary of each link:
- Campaigns: This is where you can access all of the emails you’ve sent out previously to your list.
- Templates: This is where you can access the different designs and layouts you’ve created for your emails.
- Audience: This is where you can find your lists of people that have subscribed to your email list.
- Reports: This is where you can see different stats for each of your campaigns and how your campaigns compare to the industry average.
- Content Studio: This is where you can upload images and documents.
Step 4: Create your first list
Before you can add an opt-in form to your website, you need to create your first list by clicking on ‘Audience’. You will then be required to fill out the name for your list, the email address where you want any replies to be sent and your own personal name.
Finish by checking that your address is correct and then select what type of notifications you’d like to receive.
Step 5: Design your opt-in form
To begin building your opt-in form, you need to click on ‘audience’, choose your desired list and then click on ‘sign up forms’ that is located to the right.
Build the form: Firstly, you want to choose your style of form, I recommend choosing ‘subscriber pop up form’ to increase the chance of more sign ups.
Once you’ve click on this it will take you to a page that allows you to build your opt-in. I recommend just asking for a first name and email address because the fewer fields you have the more likely someone is to sign up.
Design the form: Time to make your opt-in look pretty! Have a play around with fonts and colours but make sure they stay consistent with your brand.
Here is an example of one I created for my website!
Add the opt-in to your website: Once you’ve completed your design you want to click on ‘view code’ that can be found on the bottom right hand. A HTML code will appear so simply copy and paste this to your website!
Step 6: Build your first campaign
Now for the exciting part! You can create your very first email to send out to your list!
Click on ‘campaigns’ and then hit the create campaign button that can be found towards the top right. You will be presented with different styles of campaigns but to start off choose the ’email’ button.
Next choose a name for your campaign. If you send out a weekly newsletter you might want to name it ‘August week one’. This is for your own personal reference. Your subscribers will not see the name.
You’ll also need to pick an email subject so get creative! Choose a line that will draw people in. This is something your subscribers will see.
Now you want to select a template and begin customising and designing it. Have a play around and see what you like, but one thing I would recommend is to add your logo to the top of the design.
Step 7: Preview, Test and Send!
Woohoo! You’re nearly there! To finish off, I recommend sending a test email to yourself before sending it to your email list. Simply to double check everything looks good, links are working etc.
To do this click “preview and test” and then click on “send a test email”. Enter in the email address you want it to be sent to and then click “send test”.
And before you go, I want to remind you that you’re always able to track the activity of each campaign. You’ll able to see the open rate (how many people have opened your email), the click rate (how many people have clicked inside your email) and the overall activity.
But for now, just focus on GETTING STARTED girl. Create your account and send out your welcome email.