I get it girl, you’re fairly new to business and there’s nothing you want more than to book a paying client. We’ve all been there and I know how it can feel.
I want to tell you firstly, don’t panic. Business isn’t a race and when the time is right it will happen. Here are the exact strategies I used to book my first paying client in just two weeks…
Work for *just about* FREE
Now, I’m not going to sit there and tell you that you need to work for free. Yes, it’s a fantastic way to yourself out there and build your portfolio but I completely get that sometimes it’s not always possible. So if you can work for free…go for it! Chances are you’ll receive results quicker this way.
HOWEVER, if you’re unable to work for free then what I want you to do is create and irresistible introductory offer that is hugely discounted. Essentially, you’ll be working for near enough free but you’ll be earning a little bit of coin whilst building your portfolio. This is exactly what I did and managed to book my first paying client after two weeks of launching.
This strategy gives you everything you need to get going, make sure you’re asking each and every one of your projects for testimonials whether it’s paid work or not. Your future *paying* client’s are going to want to see that you can deliver results and the best way to show this is through social proof.
Get visible on socials
Want to know a secret? A huge majority of my clients come from social media alone…particularly Instagram.
You NEED to make sure you’re showing up on social media and providing high quality content every single day. If you’re struggling with content creation then batch task everything.
Batch tasking is essentially the simple process of combining similar tasks into batches and then performing all the tasks in a batch in one sitting Now when I say I batch task everything…I really mean EVERYTHING! Adopt this method today to get on top of your content game. Whether you pre-film 3 weeks worth of IGTV videos or you write 12 Instagram captions, do what works for you.
If you do this regularly, you will ensure that you have content coming out on autopilot and you can focus more of your time on engaging with your current audience – e.g. replying to dms, leaving comments, liking photographs, following ideal clients etc.
I get it, you’re a little scared to attend a networking event but let’s face it business is scary. You have to constantly be pushing yourself outside of your comfort zone in order to see results.
Now a networking event isn’t the time to sell yourself completely. There is a difference between selling to people and networking with them. Networking is essentially “planting the seed” and “warming” the lead up. You don’t want to go in with the attitude of “HIRE ME PLEASE!” because all this is going to do is make people do the opposite.
Regardless of getting clients, these events are a great way to create real fulfilling friendships and meet like-minded people.
Know your ideal client inside out
If you’re yet to book a paying client then take a step back and make sure you’re CRYSTAL CLEAR on what it is you’re offering and how this can help your ideal client.
When creating an ideal client avatar you need to know the ins and outs of everything. What are their interested and hobbies? Are they married? Do they have children? What’s their yearly income look like? What is their current business struggle? What pain points do they have?
These are just a few of the many questions you should be clear on for your ideal client. Once you’ve established this you can work out how much your packages should cost and what they should include. You need to be aware of your clients pain points and what they’re struggling with in order to sell.
Just remember an ‘ideal client’ isn’t ruling anyone out. It’s simply your ideal person to work with. Let’s say you’re fully booked and can only take on one my client, who would they be?
Develop a strong pitch
Whether you’re going through a quiet patch in business or you’re still trying to book your first client – this strategy is for you.
I recommend creating a pitching template that you’re able to edit and personalise per client or business. Focus on how your service will benefit them and why they should book you. Go the extra mile and attach a PDF full of personalised pitch ideas that were created just for them.
You need to do more than just personalise the name space and hit copy and paste. Really dig deep and think about what it is that sets you apart from everyone else in your industry. You don’t want to give off a bad first impression so this is key.
Once you’ve created your pitching template you want to search for potential client’s that are the PERFECT fit. Don’t settle for any less and don’t pitch to anyone and everyone.
So there you have it! The strategies I once used to land my first paying client. I truly believe you can do anything you put your mind to. Don’t give up girls!