Instagram is my number one platform for attracting dream clients. If you want to stand out amongst the crowd then having a cohesive feed with high quality content is the way to go! Make sure you’re posting images that are relevant, provide value AND fit your feed. As soon as I implemented this strategy my growth picked up immensely and I started booking many clients through Instagram.
Many top brands have developed their own style of visually pleasing imagery that just begs you to click “follow”. So, are you ready to learn how to do the same? Here are my top tips…
Think about what you want to be known for
Before you dive deep in, you need to have a think about what is it you want to be known for. Do you want to provide in-depth advice, tips and tricks? Do you want to inspire others with your story? Do you want to be known for your fun-loving personality? Whatever it may be, you need to pin point this and then ensure your feed represents this.
When you look at the top nine images of your feed, this should represent who you are and what you’re about. If you’re creating a personal brand then you need to be uploading pictures of yourself! No more hiding behind the camera, you need to showcase your personality throughout your feed.
Keep your ideal follower in mind
Ultimately, your Instagram page needs to be working as a tool to attract your ideal follower. Your ideal follower may be someone who is likely to convert into buying your product or service, or it might simply be someone who regularly engages with your content. The choice is yours.
Now you’ve made that decision you need to ensure that the content you’re putting out appeals to this ideal follower.
For example, let’s say you’re a photographer trying to attract fashion bloggers in the London area. You want to ensure you’re posting high quality images of outfits, products and locations that would appeal to this person. You could even geo-tag London to ensure that your post will reach your ideal follower!
Stick to a colour palette
If you’re a small business or personal brand then chances are you already have a colour palette designed. Make sure you use this throughout your Instagram feed in order to portray a consistent image. If you do this right, it can really pay off.
You can incorporate colour into your feed through a number of ways. A few ideas are to create your Instagram highlight covers in your brand colours or create feed templates in your colour palette.
Personally, when I’m planning my outfits for Instagram photographs I like to choose one colour from my palette to wear. Once you place your photos next to eachother, you’ll see that the pops of pink (for example) connect with eachother making your feed cohesive.
Use natural daylight
If you’re still very new to Instagram, then the chances are you’re not quite at that point of looking to invest into a professional photographer. No need to panic girl, you can still get some fantastic photographs!
If you’re shooting on iPhone I highly recommend you shoot in natural daylight. Try your best to avoid those gloomy days where it’s super cloudy as your images will likely have harsh shadows and dark lighting. Of course this is something you can edit out, but in my opinion it’s best to do as little editing as possible if you want the best, most natural-looking photographs.
Pre-plan your feed
This is something that I recommend to all my clients and I recommend to anyone out there that is trying to create a cohesive feed. A personal favourite app of mine is UNUM. The app allows you to pre-plan your feed for weeks at a time and it’s completely free!
By pre-planning your feed you’re able to see how it’s going to look before you post your pictures. This ensures that everything is cohesive and it also makes sure you’re posting consistently which is a bonus!
Develop your own editing style
Now this step is not a necessity, but it’s a great way for curating a feed that stands out on Instagram. Have a play around and see what you like the look of. Just make sure you come back to keeping your ideal follower in mind!
My current favourite editing software has to be Lightroom. Adobe Lightroom is actually free on mobile or you can pay a monthly cost for desktop use. The software let’s you play around with enhancing different colours, details etc. Check out YouTube for tutorials!